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双十一发言

时间:2016-10-17 14:30:36 来源:免费论文网

篇一:双十一现象调研演讲稿

老师、朋友们大家好!

今天我想跟大家聊的是一个既新鲜又熟悉的话题,那就是我们中不少人刚刚狂欢结束的,一个让广大单身汪走出黑暗走入光明终于可以在大庭广众下秀身份的节日。就是中国的光棍节,双十一。(切幻灯片)

那么首先让我们了解一下这个由怨气发展到狂欢的神奇节日是怎么来的。1993年,南京大学“名草无主”寝室在每晚惯例的卧谈中创想出了以即将到来的11月11日作为“光棍节”来组织活动,从此,光棍节逐渐发展成为南京高校以至各地大学里的一种校园趣味文化,随着学生毕业进入社会,这种文化也由此慢慢流行起来。现在随着成年单身男女群体的庞大,以及群体活动和网络媒体的传播,光棍节在社会流行开来。如今, 11月11日已成为社会中广大”单身贵族”的节日。(切幻灯片)

然而就在6年前,可能谁也没有想到,“光棍节”这个趣味节日会有如此巨大的生产力。那时候,天猫还叫“淘宝商城”,京东还没崛起,苏宁和国美还专注于传统渠道,和今天大家所看到的战斗力满格的光棍“剁手族”不同,那时候我们的许多前辈还只是一个安静的小光棍。到了2009年中下旬,淘宝商城为了做大自己的品牌,策划了一个嘉年华式的网上购物节,时间决定选在十一黄金周和圣诞促销季中间,但11月没有节日,只有被网友戏称为 “光棍节”的11.11。所以淘宝为了挖掘顾客户人群,决定以此为噱头,这才再创造了一个“光棍儿没事干就多买东西”的节日。

那么淘宝的光棍节从2009发展到现在已经六岁了,让我们看看经过六年的发展,双十一取得了哪些让人惊叹的成就(切幻灯片)

当然了在开启了“双十一”盛世的同时也开启了电商的疯狂“造节”狂欢:如今的购物节早已不再孤单,除了双十一外,还有“双十二”购物狂欢节、“京东618”、“苏宁818全民疯抢”、“唯品会撒娇节”??再加上传统的情人节、感恩节、圣诞节,全年的网上购物景象一派生机勃勃。 人们有了各种冠冕堂皇的花钱理由和源源不断的消费冲动。

当然了,在剁手由电影特效镜头飞入寻常百姓家的同时我们也要看到网购正逐渐演变成为新的经济结构中的重要一环。购物节的日益增多,反应了国人的消费能力的增强和我国电子商务发展的日益成熟。双十一之后,不单单是传统节日,网络节日,趣味节日,甚至是数字稍稍吉利点的日期都成为了网络卖家、平台供应商、物流企业的必争之地。

接下来我们来欣赏一下今年双十一的那些数据

(见图表)

这些疯狂上涨的营业额背后是数以万计的“剁手党”们的默默 “奉献”,朋友们,你们是这912.17亿分之一吗,如果是,我想问一句,你的双手实现了你的梦想吗。下面我们来看一看剁手党们的相关数据分析

(见幻灯片图表)

通过这些数据,从宏观角度来分析我们可以看到以下特点:

1、从“小众”到“大众”。从“双11”的狂欢到平时网购业务的不断扩大,已经让我们深刻地感受到,新的消费习惯和观念,已经不再是年轻人的“专利”,大量的中老年人也在逐步加入到网购和互联网消费的行列;也不再是城市人的“专利”,大量的农村人也开始学会利用网络来选购自己喜欢的商品。

2、从“不接受”到“接受”。与欧美等国家相比,中国人长期养成的习惯,则是储蓄,亦即把钱存放在银行,一点点地进行积累,待积累到一定程度以后,再用于购买住房、家具等“大件”商品,并做好防老、防病、防读书等的准备。

3、从“线下”到“线下+线上”(互联网+)。以“双11”购物狂欢为核心的互联网+消费,给了我们一个启示,那就是中国的消费潜力还是很大的,只是没有找到打开消费通道的

钥匙。而互联网+消费,则极有可能是让中国人改变消费习惯、转变消费观念的一个极为有效的手段。

然而大家也看到,无论从年龄跨度,学历占比还是消费心态上来看,其实那些默默奉献地剁手党们很大一部分就隐藏我们当中,一个没有收入的人群,却充当了消费的绝对主力,我们是不是也应该反省我们自身的消费观?古人云:“一粥一饭当思来之不易,半丝半缕恒念物力维艰”,我们中的许多人真的是因为单身才参加购物狂欢吗?真的是为了排除寂寞才不得已选择购物吗?我们一方面抨击那些富豪们奢侈浪费的行为,一方面却尽情享受着大大脱离自身水平的疯狂消费,攒几个月的生活费就为买一台手机,降低半个月的饮食标准就为穿一件名牌的服装,这么做真的合适吗?供我们读书的父母他们能够拥有这样的待遇吗?,都说90后是富有个性和创造力的一代,如果我们把经历都放在了攀比的物质追求上,盲目追随着那些被热捧的名牌,各类消费产品,我们怎么有时间和精力活出自己的个性,怎么激发自己的创造力?我们都肩负着父母的期望,不要求为家族扬名立万,也不能成为家族的吊车尾,成为别人瞧不起的啃老族,以后父母的双手年迈的无法再抬起来工作的时候,我们能给他们留下什么?能给我们自己留下什么?我们都曾经怀揣自强的梦想,为什么到了真正需要坚定立场,展现魄力的时候那么多人又都选择临阵退缩?

所以请不要再以安抚自我为借口,当我们在网络商城中纵情购物时我们的父母他们可能还在狭窄的办公室里熬夜加班,可能还在菜场为廉价的商品讨价还价,还可能在和难缠的客户们唇枪舌战。在确认那多如牛毛的网上消费清单时,多想想他们辛苦赚来的钱更希望我们拿来干什么。最后希望我们都能够在以后形形色色的各类网上“双十一”中保持住自己的那颗理智的心,不要让那满满的购物车中,只有父母的苟且,和你拿来炫耀的所谓的诗和远方。

谢谢!

篇二:双十一英语演讲稿

Hello everyone,my name is ,you can call me bella. An important day for shopaholic is coming,yeah,it’s double eleven shopping carnival. Today , let’s review this miracle~

We can see the amount of sales from 2009 to 2013 in PPT,it is increasing in an amazing speed。On November 11 each year , T-mall just seems to bring passion to people to create a retail miracle, this day seems crazy for shopping. We may ask,why?I want to explain from“天时地利“and”人和”。First of all,double 11 stands for bachelor’s day because of its shape,choose such a day for consuming might cause the desire for expense especially for single or unmarried youth, this is called “天时”。Then Annual November and December,most of the sellers would have a clearance sale to empty the warehouse and get the money back . For the reason , Many businesses have come up with many marketing methods, such as discount coupons to attract consumer, this is called “地利”。At last,The T-mall has already been the bellwether of the B2C market, the purchase system is much more complete with the help of the bank or delivery, this is called “人和”。

As China's largest e-commerce platform, Alibaba brings a new

set of business models. And T-mall 1111 shopping Carnival play this business model well. more and more traditional industry have to transform their pattern to adapt to the society,just as “富士康”。

As a new model, double 11 has an important promote for Chinese economy. on the one hand, it will give great impetus(?mp?t?s 动力) to the model of China's economy. At the same time, it drives more people into employment, more people obtain interests through this form .

But there are some controversies in society.

The huge sales of double eleven shopping carnival will bring enormous pressure for the logistics company, which caused the backlog(积压). And double eleven pressure will be applied to the logistics workers.

There is also much impact on alibba, some specialists point out that e-commerce has a low market after every 1111,it also can be considered as the sales of November and December concentrate on one day, which caused obsessions for sellers but also the express deliveries.

There is a method for husband in the internet, just to avoid

excessive consumption of their wivies. He can input wrong code of alipay three times before go to work.

This joke just reflected the carzy of shopaholic in 1111, in my opinion, we should be more rational with this Carnival.

T-mall’s shopping section on November 11, 2013 brings much shaken. but, also deserves our profound reflection. , there are some problems with vendors vend?, logistics and other aspects. For example, some merchants of deceit, too much pressure on logistics, e-businesses with enormous contradictions between the real retail business operators. Is it right that such consumption patterns should continue? a net friend said he bought a clothes for his son,but the result is like this。

we should think about the demand, identify if the goods is cheaper over a long period。Think more before you buy unless you are a rich person、

Thank you for your listening!

篇三:双十一英语演讲稿

set of business models. and t-mall 1111 shopping carnival play this business

model well. more and more traditional industry have to transform their pattern to

adapt to the society,just as “富士康”。as a new model, double 11 has an important promote for chinese economy. on the

one hand, it will give great impetus(?mp?t?s 动力) to the model of chinas economy.

at the same time, it drives more people into employment, more people obtain interests

through this form . but there are some controversies in society. there is a method for husband in the internet, just to avoid excessive consumption of their wivies. he can input wrong code of alipay three

times before go to work.this joke just reflected the carzy of shopaholic in 1111, in my opinion, we should

be more rational with this carnival. t-mall’s shopping section on november 11, 2013 brings much shaken. but, also

deserves our profound reflection. , there are some problems with vendors vend?,

logistics and other aspects. for example, some merchants of deceit, too much pressure

on logistics, e-businesses with enormous contradictions between the real retail

business operators. is it right that such consumption patterns should continue? a

net friend said he bought a clothes for his son,but the result is like this。 we should think about the demand, identify if the goods is cheaper over a long

period。think more before you buy unless you are a rich person、 thank you for your listening!篇二:英语演讲淘宝双十一 singles’ day shopping dayma yun had already aimed at the rural consumption. he will push a new shopping

carnival in february 2016. and he also cooperated with the taiwan farmers in the rice

production. both mr.ma and the managers believe that through its worldwide shopping

website, consumers will get great benefits. surely, online shopping bring us a lot of benefits, fresh, cheap, and convenience.

it improves people’s life quality and creates more jobs. it makes good effects on

the economy.篇三:双十一 英文写作 double eleven: a curse or blessing? november 11th is the untitled festival original for single people, but it

gradually transforms into shopping carnival. it not only takes place in china,but

also spreading other

countries. especially countries alongside the belt and road have traded on that

day, which is the consequence of taobaos internationalization strategy.as far as most of chinese, dose this man-made festival, not for history or memory

but for pure shopping, on earth bring benefits to the majority of chinese consumers?

from alibabas official statement, each item on that day will have 50% off discount.

a large number of chinese consumers are crazy about the tempting discount and bargains.

the desire for cheap products makes great contributions to trading volume of china,

which is also corresponding with idea of economys development depending on consuming.whereas logistics enterprises get into trouble, becauseexplosive increase in the amount of orders cannot be dealt with in time. limited

transportation resources causediscount price, the shopping experience may also decrease than usual even if we

can buy goods in lower price.from other perspectives, lower prices lead to irrational consumer behavior, for

example: the majority of consumer will purchase unnecessary goods just for

inexpensive prices. as a result, their spending is far more than their own budget,

which goes against their initial purpose for saving money.篇四:双十一英语热词 双十一 double eleven 光棍节 singles’ day 剁手党 hands-chopping people 秒杀seckilling预售pre-sale红包、优惠券 red envelopes &coupons 支付宝充值top up money to you alipay

account

包邮free shipping 有货in stock断货out of stock上架新品 new product display 品质保证 quality guarantee (电子)

礼品卡 gift /egift cards 加入购物车add to cart下单place your order 快递express delivery 快递员 deliveryman / courier送货方式 shipping method篇五:英语新词双十一买了东西的 快来对号入座

1. 剁手族 hands-chopping people剁手族多指网络消费者,只要看到优惠就想买,鼠标一点,支付就完成,买回来的东西

却不一定真的有用。他们虽然嘴上喊着“买太多,恨不得剁手”,可是见到心动的商品,还是

忍不住会下单。

2. 假消费主义 fauxsumerism“假消费主义”指的是逛商店或关注某个品牌的商品但却没有购买的打算。“假消费主义”

的主要表现就是只逛不买,年轻人认为“纯逛”能带来无穷的乐趣。

3. 后座购物者 backseat buyer“后座购物者”会因为他人即将要购买或现在要购买东西而感到兴奋。他们喜欢帮助别

人挑选东西,对他们而言,帮别人购物和给自己购物一样快乐。他们自己通常也是狂热的购

物者

4. 买完就退的买家 deshopper在许多发达国家,退货比你想象的要容易得多,你买了任何东西,只要没有太大损坏,

在一个月内都可以退,而且售货员基本也不会问你什么。正因为如此,有些人就钻这个空子,

买来用用就退掉,这种人就叫作deshoppers。

5. 旅游购物狂 transumer行走在熙熙攘攘的商业大街上,你总能看见那些大包小包拎了一堆的游客。橱窗里琳琅

满目的商品让他(她)们完全失去了抵抗力。你可能认为这些游客是物质至上主义者,但是

对他们中的有些人来说,在旅游途中大量购物已经成了一种习惯或生活方式,这些随处都能

潇洒购物的人就叫transumer。


双十一发言
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