篇一：旅游景区开发项目可行性研究报告
旅游景区开发项目可行性
研究报告
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目 录
第一章 总论 .............................................................................................. 1
一、项目概要 ........................................................................................ 1
二、项目建设性质 ............................................................................... 1
三、项目开发单位概况 ....................................................................... 2
四、项目可行性研究报告编制依据 .................................................. 2
五、项目建设理由 ............................................................................... 3
六、项目建设内容 ............................................................................... 3
七、项目投资及资金来源 ................................................................... 4
八、项目建设进度 ............................................................................... 4
九、效益分析 ........................................................................................ 4
十、结论 ................................................................................................ 5
第二章 项目提出的背景 ......................................................................... 6
一、自然历史背景 ............................................................................... 6
二、社会经济背景 ............................................................................... 6
三、文化发展背景 ............................................................................... 7
四、建设特色旅游名县的发展背景 .................................................. 8
第三章 项目建设的必要性和可行性 .................................................... 9
一、项目建设的必要性 ....................................................................... 9
二、项目建设的可行性 ..................................................................... 10
第四章 资源评价 ................................................................................... 12
一、资源分类 ...................................................................................... 12
二、主要景点简述 ............................................................................. 14
三、资源评价 ...................................................................................... 17
第七章 项目推广策略 ........................................................................... 19
一、推广模式 ...................................................................................... 29
二、促销措施 ...................................................................................... 29
三、节庆活动 ...................................................................................... 30
第八章 资源及生态保护方案 .............................................................. 32
一、 资源保护 .................................................................................... 32
二、生态环境的保护与建设 ............................................................. 32
第十章 投资估算、资金筹措及建设期安排 ..................................... 35
一、投资估算 ...................................................................................... 35
二、建设投资估算 ............................................................................. 35
三、资金筹措 ...................................................................................... 37
四、招商引资规模及策略 ................................................................. 37
五、建设及开发期安排 ..................................................................... 38
六、资金使用安排 ............................................................................. 39
第十三章 附图........................................................................................ 47
第一章 总论
一、项目概要
1、项目名称
某某县某某山旅游景区开发项目
2、项目开发单位
某某县某某乡人民政府
3、项目法人代表
孙，某某乡人民政府乡长
4、项目区概况
某某山旅游景区位于某某县城西北部37公里处，距305省道北部5公里，与铜川市的宜君县和印台区交界。范围包括某某乡全境11个行政村的38个自然村，面积69.8平方公里。
本景区是某某县保存最完整的自然景观之一，其山体最高峰为某某县最高处，区内古树称奇，山顶绕云，山体披绿，山泉涌突，小河奔流，有十二盘、九眼泉、马刨泉、四县圪塔、贺郎担山等二十八处自然景观，其景观、景致特色及视觉效果蔚为壮观，是一处集山、水、民俗、宗教、休闲、度假为一体的综合性旅游目的地。
本区由一条沿山体的循环线路贯穿起来，沿途设观景台及出入口。游客既可以在观景台观赏某某山的壮美景色，也可以由循环线进入主要的景点，观赏行云流水、聆听历史典故，采摘山上野果、体验朴素民俗。
项目区以山水自然景观为主要市场卖点，以某某民俗的深度体验和度假休闲为次级市场吸引点；将成为某某县县旅游的龙头。
二、项目建设性质
1、项目性质
新开发旅游项目
2、开发地点
某某县某某乡
三、项目开发单位概况
项目建设单位某某县某某乡人民政府是负责本辖区社会事务的行政管理机构，其主要职能是执行本级人民代表大会的决议和上级国家行政机关的决定和命令，发布决定和命令；执行本行政区域内的经济和社会发展计划、预算，管理本行政区域内的经济、教育、科学、文化、卫生、体育事业和财政、民政、公安、司法行政、计划生育等行政工作等。全乡辖11个行政村38个自然村，有人口12012人。
四、项目可行性研究报告编制依据
1、《中国旅游业发展"十一五"计划和2015－2020年远景目标纲要》
2、《陕西省人民政府关于进一步加快旅游产业发展的决定》，陕政发〔2009)48号
3、《某某县"十一五"旅游产业发展总体规划》
4、《某某县国民经济和社会发展"十一五"规划纲要》
5、国家计划委员会发布的《关于建设项目进行可行性研究的试行管理办法》
6、国家计划委员会、建设部发布的《建设项目经济评价方法与参数（第二版）》
7、国家计划委员会委托中国国际工程咨询公司编写的《投资项目可行性研究指南》
8、《某某县旅游发展总体规划》
篇二：景区建设项目可行性研究报告
景区建设项目可行性研究报告
景区建设项目可行性研究报告
目 录
第一章 总论 ···························································································· 1 1.1 项目背景及建设的必要性 ························································ 1 1.2 可行性研究报告编制依据及范围 ············································ 6 1.3 可行性研究概要 ······································································· 7 1.4 结论 ··························································································· 8 第二章 旅游资源与市场预测 ································································ 9 2.1 旅游资源 ··················································································· 9 2.2 市场预测 ················································································· 14 第三章 开发利用条件 ·········································································· 17 3.1 自然条件 ················································································· 17 3.2 交通条件 ················································································· 20 3.3 能源通讯 ················································································· 20 3.4 政策优势 ················································································· 21 3.5 某某景区开发潜力评价 ························································· 21 3.6 现有旅游功能和设施 ····························································· 22 第四章 建设内容及规模 ······································································ 23 第五章 工程设计方案 ·········································································· 25 5.1 景区公路 ················································································· 25 5.2 游山道 ····················································································· 27 5.3 公厕 ························································································· 28 5.4 标示牌 ····················································································· 29 5.5 停车场 ····················································································· 30 5.6 游人服务中心 ········································································· 31 5.7 景区输变电工程 ····································································· 32 5.8 给排水工程 ············································································· 33 5.9 通讯工程 ················································································· 34 5.10 垃圾处理工程 ······································································· 35 5.11 观景台 ··················································································· 36
5.12 休闲度假村 ··········································································· 36 5.13 民俗展示村 ··········································································· 37 第六章 环境保护 ·················································································· 37 6.1 环境保护规划 ········································································· 37 6.2 环境保护工程设计 ································································· 38 6.3 环境保护工程效益分析 ························································· 38 第七章 项目实施进度 ·········································································· 38 7.1 编制原则 ················································································· 38 7.2 工程实施进度 ········································································· 39 第八章 施工期间的环境保护方案及措施 ··········································· 40 第九章 景区的投资 ·············································································· 41 9.1 投资估算依据 ········································································· 41 9.2 投资分年使用计划 ································································· 42 9.3 资金筹措 ················································································· 42 9.4 近期固定资产投资估算 ························································· 42 9.5 远期固定资产投资估算 ························································· 43 第十章 效益评价 ·················································································· 43 10.1 收益分析 ··············································································· 43 10.2 投资回报分析 ······································································· 44 10.3 就业机会分析 ······································································· 44 10.4 结论 ······················································································· 45
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第一章 总论
本项目拟兴建某某景区的公路、供水、供电、通讯、环卫、游览步道、停车场、游人中心等旅游基础设施，恢复、培育某某内的绿化，致力改善旅游条件，加快建设以某某为重点的青藏公路中部的旅游度假休闲区；力争在三年内初见成效，以此作为某某地区旅游开发的启动区，促进和带动相关行业的全面发展，实现良好的社会和经济效益。 1.1 项目背景及建设的必要性 1.1.1 项目背景 1. 项目开发的机遇
近年来国家对发展旅游产业高度重视，某某自治区更是将旅游产业发展放在重要的位置，明确提出要把旅游业作为支柱产业来培育。中央第三次某某工作座谈会以后，某某自治区人民政府下发了[1996]53号文件《关于加快发展旅游业的决定》。目前，旅游业已发展成为当今全球的一大支柱产业，具有很强的关联带动作用和很强的辐射能力。 某某地区政府及旅游局也高度重视旅游业，通过对地区东、西部各县（区）的全面详实的旅游资源考察，积极寻找适合某某旅游发展的思路，已制定完成《某某地区旅游业“十五”、“2015”年发展总体规划》，拟在确定某某主景，树立藏北旅游业的整体形象基础上，以点带线，以线带片，点线结合的有机发展地方旅游事业。 2. 某某地区旅游资源概况
某某在藏语中是“黑河”之意，黑河为怒江源头。某某是青藏公路的重要中转站，自唐代以来就是交通要隘。
某某地处广阔的牧野，藏北万千气象构集于一身，堪称某某旅游的重要组成部分，上千年的文化积淀形成的历史遗迹，神秘的宗教文化内
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涵、藏北高原的奇山异水，还有自然生息的野生动植物，无一不是多姿多彩、神奇迷人。据相关资料分析，全区共有人文、自然景观资源2大类，七中类，二十五小类，近三十处景点
某某地区旅游资源分布表
自然景观构成表
人文景观构成表
其中著名的山峰有唐古拉山、格拉丹冬，著名的湖泊有纳木错、色
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篇三：风景区项目开发可行性研究报告
藏山风景区项目开发可行性研究报告
目 录
第一章 总 论 ...................................................... 1
1.1项目的提出 ................................................... 1
1.2项目概况 ..................................................... 2
1.3研究范围 ..................................................... 2
1.4编制依据 ..................................................... 3
1.5项目建设内容及工期 ........................................... 3
1.6总投资概算 ................................................... 4
1.7主要经济效益 ................................................. 4
1.8研究结论 ..................................................... 5
第二章 项目建设背景 ................................................ 6
2.1 旅游业发展总趋势 ............................................ 6
2.2盂县基本情况 ................................................. 7
2.3藏山旅游风景区基本情况 ...................................... 10
第三章 项目建设的意义及必要性 ..................................... 12
3.1建设意义 .................................................... 12
3.2项目建设的必要性 ............................................ 12
3.3项目建设的可行性 ............................................ 13
第四章 市场分析 ................................................... 14
4.1藏山客源市场分析 ............................................ 14
4.3目标市场选择 ................................................ 15
4.4 市场营销 ................................................... 16
第五章 项目建设的目标及主要内容 ................................... 18
5.1项目建设的目标 .............................................. 18
5.2主要建设内容 ................................................ 18
第六章 建设场址及建设条件 ......................................... 21
6.1项目建设地理位置 ............................................ 21
6.2社会概况 .................................................... 21
6.3地质地貌 .................................................... 22
6.4基础设施条件 ................................................ 23
第七章 项目建设方案 ............................................... 24
7.1设计依据 .................................................... 24
7.2设计指导思想和原则 .......................................... 24
7.3各项目工程概况 .............................................. 25
7.4绿化景观设计 ................................................ 27
7.5排水工程 .................................................... 27
7.6雨水工程 .................................................... 27
第八章 环保节能 ................................................... 28
8.1环保 ........................................................ 28
8.2节能 ........................................................ 29
第九章 消 防 ..................................................... 30
9.1编制依据 .................................................... 30
9.2消防系统 .................................................... 30
第十章 组织机构与人员编制 ......................................... 32
10.1组织机构 ................................................... 32
10.2人员编制 ................................................... 32
10.3职工培训 ................................................... 33
第十—章 项目实施进度计划 ......................................... 34
11.1项目实施各阶段进度计划 ..................................... 34
11.2项目实施进度 ............................................... 34
第十二章 投资估算及资金筹措 ....................................... 35
12.1 投资估算依据 .............................................. 35
12.2 固定资产投资估算 .......................................... 35
12.3 铺底流动资金估算 .......................................... 38
12.4 项目总投资 ................................................ 38
12.5项目融资 ................................................... 38
第十三章 财务评价 ................................................. 39
13.1评价依据 ................................................... 39
13.2 营业收入和营业税及附加估算 ................................ 39
13.3成本费用估算 ............................................... 41
13.4 利润总额及分配 ............................................ 41
13.5 财务盈利能力分析 .......................................... 42
13.6 风险分析 .................................................. 42
第十四章 结论和建议 ............................................... 44
14.1评价结论 ................................................... 44
14.2建议 ....................................................... 44
附表：
附表1新增铺底流动资金估算表
附表2投资使用计划与资金筹措表
附表3固定资产折旧估算表
附表4
附表5
附表6
附表7
附表8
附表9
附表10
附表11
无形资产及递延资产摊销估算表 总成本费用估算表营业税金及附加估算表 损益表 借款及还本付息估算表 财务现金流量表 资金来源与运用表 资产负债表
藏山风景区项目开发可行性研究报告
第一章 总 论
1.1项目的提出
藏山风景区地处阳泉市盂县，地势奇特，生态良好，景色秀美，具有底蕴深厚的历史文化内容，尤其是标志性核心形象“赵氏孤儿”的故事被誉为东方的“哈姆雷特”，享誉海内外，使藏山成为山西省最著名的旅游风景名胜地之一，与五台山、恒山、绵山、历山等，并称三晋五大名山。近三年来，在县委、县政府的大力支持下，藏山风景区投入1亿多巨资，准确定位，科学设计，精心打造以“赵氏孤儿”忠义文化为核心的旅游品牌，成功确立了藏山风景区为“中国赵氏孤儿藏匿地”、“三晋历史文化第一名山”的文化定位。目前正积极申报世界自然和文化双遗产名录，曾先后被上级主管部门评为“山西省十佳文明景区”、“山西省爱国主义教育示范基地”、“山西省重点文物保护单位”；于2004年9月注册“中国藏山”商标；2006年被列入山西省旅游版图“三晋名山大川游”线路，并被省旅游局誉为 “山西省旅游的东大门”。几年来，藏山风景区充分利用区内的自然风光、古建筑群及独特的历史文化资源进行开发建设，已成为全国知名景区和阳泉市的龙头景区。2011年陈凯歌贺岁电影《赵氏孤儿》，更是将藏山的旅游经济推向了空前高涨的势头。同年，山西省政府将藏山风景区列为全省十大旅游经济开发示范园区之一，为藏山旅游经济跨越式腾飞提供了绝佳的发展机遇，对于提升藏山风景区乃至对整个阳泉市的旅游产业提升有着重大的意义。 景区自2003年10月8日改制经营以来，坚持以保护自然与文化遗产为核心，合理开发、为游人创造教育与休闲环境为理念，按照现代旅游景区规划与设计的原则进行合理的项目开发与工程修建。目前一、二期工程已经竣工，总投资达22693.76万元，工程主要包括以复原修复藏山古庙、改制“春秋战国城”为“三教文化圣地”，完成了三湖、三瀑、一河、一洞等水景工程，修建入口门楼、四层综合办公大楼、室外供电系统；开发出山体面积为680万平方米的仙人峰自然生态区，向山外拓展旅游空间50万平方米，景区的游览面积从原来的三平方公
《景区开发可行性报告》
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